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  • Foto van schrijverSander Lipmann

RAW EGO travels light with travellight

We worked with ad agency Epidemie on this one. High five for Michel de Wit acting as the illustrator on this project. We usually illustrate ourselves so it gave us more time than usual to focus on the animation. Almost every part is rigged and bouncy mirroring the bubbly fun feeling of not being dragged down by excess suitcases.

The 2.5D animation style, that’s 2d planes moving around in a 3d space, gave us the opportunity to make funky transitions. Going smoothly from scene to scene so that it does not feel that we interrupt the journey akin to the product. We love to make those metaphors to really embed the concept on all levels. Even with something as mundane as a transition.

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