RAW EGO iconic Amazon/Rackspace
Meijer & Walters is a very sympathetic Amsterdam ad agency. Together we developed this animated style for Rackspace.
There wasn't a lot to go on, a logo and a bunch of icons they use a lot within the company. On top of that the subject of the movie is pretty technical. With that in mind we decided to literally connect the icons and let those tell the story by flowing over them and connecting them with cables. You know networks, servers, they get connected. That’s what they do!