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  • Foto van schrijverSander Lipmann

RAW EGO flashes Fuji film Instax

We’ve been working with Rotterdam's best ad agency IN10 for a while now and the instax series have been one of the nicest projects to work on. Starting with three funky sets for the mini 9 and translating that idea to the bit more serious instax square. Finally going for broke with the instax 70 in an all out photo insanity.

For quick turnaround in production the pack shots of the cameras were projected on low res 3d geometry so we could move the cameras on their axes without needing to model them. A real boon for agencies who usually have beautiful artwork but next to never 3d files. Smart, if we say so ourselves.

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