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  • Foto van schrijverSander Lipmann

RAW EGO is dripping with Storytel's WILL for Cape Rock

Bijgewerkt op: 3 mrt. 2022

We have been working with Cape Rock for something like a decade now and this is the latest fruit from that collab. Their client Storytel issued a series of commercials to translate popular books and their cover into a poetic piece. Our job was to take the single illustration from the new Will Smith autobiography and transform it into a dynamic animation.

We love to dissect and deconstruct stuff so we sharpened our compositing knives and went to town on the fascinating graffiti style piece of art. We wanted to separate the colors to their own individual layers so we could make each layer appear as if it was poured down the canvas. After that we used the separate layers as 'curtains' to fly trough for a very dynamic but grounded feel.

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