JIM Program Leaders

Cape Rock is the illest broadcast branding agency in the bizz and we have been working together a lot lately. One of their clients is JIM, a music station for Belgium peeps and Cape Rock have been rebranding the shit out of them. So a bunch of programs were in need of new leaders and they asked me to do three of those. Production time was a bit limited, as it always is with fun projects. One week from begin to end for each of the leaders.

First one is Massive Morning Music, a, you guessed it, morning show. The second one Massive Midday Music an afternoon show. Thematically linked they needed to have the same look. We wanted to depict a massive rush hour.

As everybody knows you take a plane in the morning and public transport in the afternoon. You don't? Come on man, get with the program...