We’ve been working with Rotterdam's best ad agency IN10 for a while now and the instax series have been one of the nicest projects to work on. Starting with three funky sets for the mini 9 and translating that idea to the bit more serious instax square. Finally going for broke with the instax 70 in an all out photo insanity.

For quick turnaround in production the pack shots of the cameras were projected on low res 3d geometry so we could move the cameras on their axes without needing to model them. A real boon for agencies who usually have beautiful artwork but next to never 3d files. Smart, if we say so ourselves.

Take a trip through the universe at Nemo Science museum. It is one of the best Museums in the netherlands teaching kids science in a fun way. For a new permanent exhibition about space we made a central and eye catching movie that is projected on a 10 x 5 meters wall. The goal of this installation is to create a sense of awe and proportions of the many different aspects the universe has. What is the biggest thing, what is the heaviest, the furthest and so on.

To get the message across the right way we used a ton of different techniques. Playing with fire, gravity, particles, funky textures and lots and lots of space images. The combination of making something for children, great subject and technical challenge made it a super fun project to work on.

Pricewise, who doesn't know them by now? A comparison site and a highly successful one at that. So successful even that they felt confident enough to white label their brand. Some organizations are so big that they offer all sorts of benefits to their members. The services of Pricewise fit perfectly with large consumer organizations. In the effort of informing these groups, Pricewise leads the conversation with this animated information bomb.

Although the goal of the movie is to move corporations to the white label there was still a need for Pricewise to be recognizable. It's a strong brand and without this, it could lower any reservations a client could possibly have. This is also true for the history of Pricewise, which would not be unbecoming in a silicon valley success story.

To make these got-to-haves a reality, the first thing we did was keeping the color palette strictly to the main Pricewise colors. Sounds obvious but it is oh so tempting to enhance them. Furthermore, we created a little Pricewise world in the shape of… yeah that's right, the Pricewise emblem. To glue it together even more, we created characters of the two founders. They escort us throughout the movie. We love to create quirky characters. We love motion graphics too of course but can be a bit cold. There is a place for that but adding a little human makes your movie instant likable. And yes you see correctly, the characters basic shape is the logo too. Logos everywhere, whooo.