For some time now Raw Ego has added Houdini 3d to its arsenal of tools. This insanely flexible software is a real powerhouse with all things visual and animation. Well, way more than a 3d program if you ask me.



One aspect of it is that it can be linked to a database. I wanted to make a new year greeting so I linked an excel containing a bunch of first names, email addresses and a list of wishes. I also made a few backgrounds and let the software make random combinations of these.


What is great about the software that it is procedural. That means that it can process data by rules you create. But you can change the rules while it is going through stuff. Nice! So I made it automatically create a layout and let it recognize every single letter to create vines growing through each of them.



Rendered each greeting out in its own folder and made a rule to give it the name of the guy or girl. Then made Houdini import these results and composite a background to it. Done. Oh no wait, added a rule to make gifs out of the separate images and put every gif in an email. All in one program! Quite scary to push that process button, haha.


Personalizing is the future and too much fun. It makes databases a creative tool for designers.




Meijer & Walters is a very sympathetic Amsterdam ad agency. Together we developed this animated style for Rackspace.


There wasn't a lot to go on, a logo and a bunch of icons they use a lot within the company. On top of that the subject of the movie is pretty technical. With that in mind we decided to literally connect the icons and let those tell the story by flowing over them and connecting them with cables. You know networks, servers, they get connected. That’s what they do!




De Efteling is very engaged with their personnel. The world is changing fast and people are concerned about what their job will look like in the future. How their surroundings will change. To start a constructive conversation, de Efteling asked us to create a VR installation to address these topics.



That immediately raised some red flags with us because VR is a very solitary experience. Not really a social medium. But… it can be. VR comes in two flavours, 360 video or game engine. Cool thing about game engines is that you can make it multiplayer and that is exactly what we did. Creating a knights of the round table setup for up to 8 people.


The table, that was actual and virtual at the same time, acted as a stage for all the animations and people could see each other as avatars. On the stage little scenes would play out a host of different situations relevant to the hot topics.