Corona has been devastating for companies that rely on events. One such company is ASEA, a worldwide skincare and wellness products producer. They organize events several times a year for their resellers who flock to these in droves. XO visual concepts, who usually produces these events in real live, asked us to combine forces to produce a virtual version of this happening. The kickoff would be Europe with altered versions for Australia and Mexico following shortly after.

The greenscreen shoot, streaming and website was handled by XO. Our challenge was to make the show elements. This consisted of a leader, countdowns, bumpers and the actual presentations. These had to fit with the corporate identity they just rebranded. Designing and producing moving content to a style manual is our bread and butter, so this, although fun, did not pose a challenge. The hardcore part were the presentations on the stages. This is purely due to the length of them. The event was a day long with presentations taking up between 15 and 45 minutes. A massive amount of content to create.

We designed five stages, four that matched the strategic themes ASEA has and an extra one for awards. With the stages in place it was time to fill them. Adding cameras, lighting and the greenscreen shots of the presenters. To keep things interesting (some talks can be a bit long winded) we wanted to have the scenes fully 3d so that we could make interesting camera moves to keep things alive and dynamic. We tried out several 3d packages, renderers and even a game-engine or two. (so much potential but for now a no-go) Finally decided to go with Blenders Eevee for it's unbelievable speed, quality, flexibility and also important, simplicity.

It was a massive undertaking to get this one done. More so because Covid also hit Raw Ego in the middle of production. But we knew it was possible and with the endless patience of XO we made it happen. The events were a success for ASEA and reached thousands of people via the private streams.

Raw Ego has a brand spanking new service. It's now possible to make animation interactive and play with it in real time. Pretty amazing and heaps of fun if I say so myself.

It's online game technology that can be used for interactive customer journeys, 3d product configurators, e-learning, walkthroughs but also interactive motion graphics.

Interactivity is about linking data to your graphics. It can be simple like the position of your mouse or a scroll bar but also be a link to a database or an excel file to make wonderful rich and dynamically driven animations.

WebGL, the core technology, has been hiding in your mobile and desktop for more than 10 years. It has evolved into bulletproof tech with an insane amount of possibilities.

Previously only for programmers, the ecosystem around WebGL has been evolving. New standards and visual programming intermediaries now make the puzzle pieces complete to be accessible for content creators.

WebGL is a web-techniques so will integrate flawlessly with any website and plays nice with other online platforms and libraries. Surely it is big to download or heavy to play? Nope, 3d files are very lightweight and play on your graphics card for optimal throughput.

It is a extensive subject. If you want to hear more or how it can apply to your projects give me a call or drop me a line. The future is now!

We worked with ad agency Epidemie on this one. High five for Michel de Wit acting as the illustrator on this project. We usually illustrate ourselves so it gave us more time than usual to focus on the animation. Almost every part is rigged and bouncy mirroring the bubbly fun feeling of not being dragged down by excess suitcases.

The 2.5D animation style, that’s 2d planes moving around in a 3d space, gave us the opportunity to make funky transitions. Going smoothly from scene to scene so that it does not feel that we interrupt the journey akin to the product. We love to make those metaphors to really embed the concept on all levels. Even with something as mundane as a transition.