RAW EGO is dripping with Storytel's WILL for Cape Rock

We have been working with Cape Rock for something like a decade now and this is the latest fruit from that collab. Their client Storytel issued a series of commercials to translate popular books and their cover into a poetic piece. Our job was to take the single illustration from the new Will Smith autobiography and transform it into a dynamic animation.

We love to dissect and deconstruct stuff so we sharpened our compositing knives and went to town on the fascinating graffiti style piece of art. We wanted to separate the colors to their own individual layers so we could make each layer appear as if it was poured down the canvas. After that we used the separate layers as 'curtains' to fly trough for a very dynamic but grounded feel.

RAW EGO tumbling HAMSTA'S

We have been working with the Hamsta crew for 5 years now and it has been a blast. With this unofficial anniversary we return to everyone's favorite Hamsta Mila Sunrise. Her previous singalong spoof was something of a hit with 2 million views and solidified the Hamsta fan base.

This time Sia's Chandelier is being mocked by the Hamsta's. Mila is bouncing around in her hamster ball and knocks everyone and everything upside down in slow-motion before she literally shoots up to the moon. Those crazy Hamsta's...

To make this happen we created a corkscrew path in 3d on which we animated the camera giving the feeling of being tumbled around like one of the unfortunate Hamsta's. Around this we positioned the illustrations on planes and animated them slightly for the slow motion feel.

RAW EGO does BVO BETER for The Family

Agency the Family asked us to execute their BVO concept for 12 typographic animations.

BVO is an organization for in person training and education aimed at businesses. It is a pretty old institute but not widely known. Typographic animations to the rescue. The concept was to make the word Better the central theme to act out the most important aspects of the BVO learning goals.

These animations required a lot of by hand work to make all the illustrations transition seamlessly. Merging or splitting pieces or organically morphing from freeform lines to harsh straight edge. All very minimalistic so no room for error.

The campaign was aimed at the socials so an added complication is to make the animations look good at widely different formats. 16x9 does not automatically look good at 1:1 or the dreaded 9x16. Say what you will about Facebook but we like 5x4 a lot better than the 16x9 format.