raw ego
STORY DRIVEN VISUALS
ART DIRECTION | DESIGN | MOTION
Raw Ego is Sander Lipmann, an executive creative with 20 years of experience in the advertising game. Highly creative and skilled in execution. Making quality, impactful visuals and motion design for triple A clients.
Sander is problem solving orientated, guiding and monitoring projects to success. His projects are focused on effect AND effectiveness. Used in a wide range of media from commercials to socials and event graphics.
+31 (0)6 - 48 21 40 62
quick, check
out the reel
Your wonderful company wants to make an impact. Short and sweet and get the message across fast. Raw Ego makes high end animations at a very competitive price to make your communications serious fun.
_
BLOCKBUSTER
GRAPHICS
Series of four sneak peak movies for the new Audi A3 model. 3d animated movies of the Audi A3 zooming in to the details.
AUDI
Promotional video for an exclusive collab between Ree- projects luxury bags and visual artist Lulama Wolf.
REE PROJECTS
3D illustrations for the SAECO coffee machine hard copy manual and promotional content.
SAECO
Huyser is an e-bike manufacturer and asked us to create a product movie for their flagship product. It is used as a full screen header on the homepage.
HUYSER
UNIQUELY
BUILD FROM YOUR
STORY
We extract the best features of your product, glue it together with a strong concept, let it free in an imaginative world and put it in a neat package. Visual storytelling.
Promotional movie for the introduction of the AKG N60 flagship product at the Las Vegas CES.
AKG
Science Museum Installation depicting all the extremes states our universe has.
NEMO SCIENCE MUSEUM
Stage graphics for press event projected on 8 screens. Visuals were created with several AI engines to create a dreamy atmosphere.
BYD AUTOMOTIVE
A VISUAL
TOOLBOX FOR
YOUR BRAND
We do whatever it takes to forge the best designed sledgehammer for your brand. That’s why we are not bound to a certain style or technique but create forward thinking and innovative movies.
Rebranding of the Dutch broadcaster WNL. Full toolbox creation from logo to on air style.
WNL
Television commercial and illustrations for the introduction of Finst, a new e-money platform.
FINST
ALIGNING
CONCEPT, DESIGN &
PRODUCTION
Too often concept, design and production are seen as separate. In our experience they heavily influence each other. Interaction between these disciplines makes the end product bullet proof.
Seasonal lineup presentation of Ree Projects luxury bags.
REE PROJECTS
Universal Media dutch ad agency introduction movie and a series of social media companion movies. Illustrations derived from the movies used for print media.
AUDI A3 __Social commercials
Introduction multichannel movie for Lawyerlinq a high end employment agency for lawyers.
REE fokin ___PROJECTS
GET YOUR
FUTUREPROOF
LOOK NOW
We have a motion first approach which drives authentic storytelling, graphics, illustration and 3d design. This is secretly a holistic approach to communication. It also makes it possible to use the same assets for multiple types of media.
A1 Austrian telecom rebranding. Various high resolution logo renderings and introduction brand movie.
REE fokin ___PROJECTS
SHOW
THEM WHO IS
BOSS
Set yourself apart from the competition. Crush those puny brands and be ever so recognizable and cohesive. You are the one who has the confidence to be serious and fun at the same time.
Cover for the ADOBE magazine.
REE fokin ___PROJECTS
